Divine Plastic Surgery

Divine Plastic Surgery holds an F-rating on the Better Business Bureau, has 12 filed complaints, left 10 of them unaddressed, and public reviews include references to class action litigation and a complaint titled 'THE BOTCHED SHOP.' These results appear prominently when anyone searches the clinic name.

A patient who Googles 'Divine Plastic Surgery reviews' before booking — which is nearly every patient considering a major elective procedure — will see this immediately. The phrase 'class action' next to a clinic name ends the conversation before it begins. This is active, daily lead destruction.

Engage a healthcare reputation management strategy: respond to every BBB complaint in writing, contact complainants to resolve disputes, proactively generate verified positive reviews on Google and RealSelf, and build enough 5-star review volume to push negative results lower in brand searches.

At least one publicly visible complaint describes staff setting up the surgical table without gloves or masks, and the anesthesiologist arriving in street clothes rather than scrubs. Whether or not the complaint accurately reflects current practice, it is publicly visible and unaddressed.

Patients considering elective surgery are acutely sensitive to safety. A single uncontested claim about unsanitary operating conditions — especially if it appears in search results — can single-handedly end a patient's consideration of this clinic.

Respond publicly to the complaint with documented evidence of safety protocols and accreditation standards. Add a dedicated Safety & Standards section to the website that proactively addresses sterilization, surgical environment, and accreditation to preempt this concern.

The liposuction procedure page includes an FAQ section with the visible heading 'Breast Augmentation FAQs.' This appears to be a copy/paste error from another procedure page that was never corrected.

Patients reading the liposuction page immediately notice this — it signals that content is recycled without review and that the clinic is not attentive to details. For a business asking patients to trust them with their bodies, small errors like this undermine confidence.

Audit every procedure page for copy/paste errors in headings, FAQs, and CTAs. Correct the liposuction FAQ heading immediately.

The site has a financing page in the nav, but no procedure page displays a starting price, price range, or 'finance from $X/month' estimate. Price is discoverable only by calling or submitting a consultation request.

Price-sensitive patients — a significant portion of the BBL and liposuction market — self-eliminate before calling if they have no sense of affordability. Competitors who display starting prices capture these patients first.

Add starting-price ranges to the top-5 procedure pages and a 'Finance from $X/month' line adjacent to each, linking to the financing page.

Neither the homepage, contact page, nor any location page shows business hours. Patients who want to know when to call must either guess or call and hope someone answers.

Patients who miss a call window and cannot find hours online often give up and try a competitor. This is a small friction point with an outsized effect on after-hours and weekend leads.

Add hours (e.g. Mon–Fri 9am–6pm) to the footer, the contact page, and the Google Business Profile.

The homepage has no meta description tag. Search engines are auto-generating one from page body text, typically less persuasive than a purpose-written snippet.

The missing meta description directly reduces click-through from branded and non-branded search results — meaning patients who find the listing may not click it.

Write a 155-character meta description leading with the strongest hook: board certifications, review count, and the free consultation offer.