Website Health Score
The strongest credentials and best-structured website in this market — but third-party platforms are telling patients he's not accepting new patients, slow contact response times are letting warm leads go cold, and a thin gallery understates the surgeon's actual experience.
What you're already doing right
Where you're losing patients
Each item below is a place where an interested patient hesitates, gets confused, or leaves for a competitor.
Major third-party platforms are telling patients the doctor isn't taking new patients
high leakBoth Healthgrades and Sharecare list Dr. Hanabergh as 'not accepting new patients.' These are among the first results when a prospective patient searches the doctor's name. Any patient who sees this before reaching the website may simply stop and look elsewhere.
This is invisible lead loss — the patient never reaches the website to be converted. For a busy surgeon in a competitive market, unclaimed or outdated third-party profiles are silently diverting referrals to competitors. Even if the practice is currently accepting patients, the patient never finds out.
Claim and update all third-party physician profiles (Healthgrades, Sharecare, WebMD, Vitals, Doximity) with current availability status, correct office address, updated photo, and a link to drhanabergh.com. Set a quarterly reminder to audit all profiles.
The contact form promises a response in 'a few business days' — in a market where surgeons respond in hours
high leakThe contact form confirmation message states that patients should 'check your email for additional information to be sent within a few business days.' There is no online booking calendar or self-serve scheduling option.
Cosmetic surgery patients are comparison-shopping across 3–5 surgeons simultaneously. The practice that responds first typically books the consultation. A 'few business days' response time sends a signal that either the practice is too busy or patient experience is not the priority — both of which push patients toward a faster-responding competitor.
Target a 2-business-hour response time and say so explicitly on the contact page and in the form confirmation. Add a direct online booking calendar (e.g. Jane App, Calendly) so patients who want to schedule immediately can do so without waiting.
Third-party platforms show two different office addresses — patients may go to the wrong location
high leakThe website lists the office at 7975 NW 154th St, Suite 400, Miami Lakes. Yelp lists a different address (20950 NE 27th Ct, Miami). This discrepancy is visible to anyone comparing sources before their appointment.
A patient who navigates to the wrong address for a consultation will not be in a generous mood. Address inconsistency across platforms also hurts local SEO — Google uses NAP (Name, Address, Phone) consistency as a local ranking signal.
Audit every online listing (Google Business Profile, Yelp, Healthgrades, Zocdoc, Sharecare) for address accuracy and update them to match the current office. Submit the correct address to all platforms and monitor for auto-corrections.
The before/after gallery is thin for a surgeon with 23+ years of experience
medium leakThe gallery shows approximately 33 cases across 6 procedure categories, with no filtering tools. The practice offers 15+ distinct procedures but only shows results for 6. There are just 2 abdominoplasty cases and 3 mastopexy cases despite these being high-volume procedures.
Patients browsing the gallery to validate the surgeon's aesthetic taste and skill level need more cases to feel confident, especially for body procedures where results vary widely. A competitor with a gallery of 100+ cases communicates more experience, even if the technical skill is identical.
Expand the gallery to at least 8–10 cases per top-5 procedure, add filtering by procedure and gender, and include brief captions (technique used, recovery point of photo). The photos already exist in patient files — this is primarily a consent and upload effort.
No meta description on the homepage — Google is writing its own
medium leakThe homepage does not have a meta description tag set. Search engines auto-generate one from page body text, which is typically less persuasive than a crafted message.
Every time the website appears in Google search results, it is representing itself with an auto-generated text snippet instead of a compelling message. This directly reduces click-through rates from both branded and non-branded searches.
Write a 155-character meta description leading with the most differentiating credential: 'ABPS board-certified plastic surgeon (Cleveland Clinic trained) in Miami Lakes. BBL from $7,000 · Tummy Tuck from $5,750 · Free consultation.'
The homepage headline is the doctor's name — not a patient-facing value proposition
low leakThe primary H1 on the homepage is 'enrique hanabergh jr. m.d.' in lowercase, with the subheading 'aesthetic and reconstructive plastic surgeon.' While the aesthetic is clean, this is a missed opportunity to immediately communicate why a patient should choose this specific surgeon over any other.
Patients landing on a cosmetic surgeon's homepage for the first time are asking: 'Why you?' A name tells them nothing about credentials, philosophy, or outcomes. They have to scroll and read to find the answer — and many won't.
Add a patient-facing hook above or alongside the name: e.g. 'ABPS Board-Certified · Cleveland Clinic Trained · Miami's Choice for Natural-Looking Results' — 10 words that immediately answer 'why this surgeon.'
4 more issues are quietly costing you patients
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