Website Health Score
A well-built site with real content depth — undermined by a broken doctor bio, an unverified RealSelf presence, and a gallery that shows results without telling patient stories.
What you're already doing right
Where you're losing patients
Each item below is a place where an interested patient hesitates, gets confused, or leaves for a competitor.
The doctor bio page is broken — patients hit a dead end where trust should peak
high leakThe homepage and navigation reference a 'Read Full Bio' link for Dr. Dare V. Ajibade. Multiple expected URL paths for this page return a 404 error. Patients who click to learn more about the surgeon — typically the highest-intent action on a plastic surgery site — reach a dead end.
A patient evaluating an elective surgical procedure makes the doctor's credentials and story their primary research step. A broken bio page signals an unfinished or neglected website and raises doubt about the practice's attention to detail — a direct proxy patients use for surgical quality.
Restore or create the doctor bio page at a consistent, working URL. Include: full credentials with specific board names, education and training timeline, fellowship details, why Dr. Ajibade focuses on body contouring, and a personal statement. Link it clearly from the header nav.
Unverified and inactive on RealSelf — the main platform where plastic surgery patients shop
high leakOn RealSelf, the dominant review and research platform for plastic surgery patients, DVA Plastic Surgery is not RealSelf Verified and is not accepting consultation requests through the platform. The profile exists but is incomplete.
Patients comparing surgeons for BBL, tummy tuck, or mommy makeover routinely use RealSelf to shortlist. An unverified profile signals inactivity and loses patients to verified competitors in the same Houston market. Competitors with active RealSelf Q&A sections also rank for procedure searches that DVA doesn't appear for.
Complete RealSelf verification, upload 20–30 before/after cases, and enable consultation requests. Answering 10–15 common Q&As significantly boosts profile visibility in search.
Board certification isn't named — patients don't know which board
high leakThe site describes Dr. Ajibade as a 'board-certified aesthetic and reconstructive plastic surgeon' but never names the certifying board. Patients researching plastic surgery learn quickly that ABPS (American Board of Plastic Surgery) is the gold standard — and they look for it specifically.
Without naming the board, patients may assume the certification is from a lesser-known body, or simply be unable to verify the claim. Either outcome introduces hesitation at the exact moment the site should be converting them to book.
Name the board explicitly on the bio page, homepage, and in the footer: 'Board Certified by the American Board of Plastic Surgery (ABPS).' If the certification is from a different body, explain its equivalence.
Gallery shows results but doesn't tell patient stories
medium leakThe before/after gallery is well-organized across 9 categories, but individual images are captioned only with case numbers (e.g., '112669 Ajibody Mommy Makeover'). There are no recovery timeframes, patient age ranges, notes about specific concerns addressed, or outcome context.
Patients use the gallery to answer 'will this look natural on someone like me?' Case numbers don't help them self-identify. Rich captions (e.g., 'Patient, 38, 2 procedures: Mommy Makeover + Lipo 360, 6-week post-op photo') dramatically increase gallery conversion by helping patients self-qualify.
Add minimal caption context to each case: procedure(s) performed, photo timing post-op, and any relevant patient context (age range, specific concern addressed). No PHI needed — just enough for a patient to see themselves in the result.
A 'Test Location' page is indexed by Google
medium leakA URL at /location/test-location/ is publicly accessible and appearing in Google search results. This is a development artifact that was never removed or blocked from indexing.
This signals to Google that the site may contain thin or test content, which can suppress rankings. It also looks unprofessional if a patient or referral partner happens to encounter it via search.
Either delete the page or add a noindex meta tag. Then submit the URL to Google Search Console for removal.
No structured data — Google can't display rich results for procedures or the practice
medium leakNo JSON-LD schema markup was found on the site. There is no Physician, MedicalClinic, or MedicalProcedure structured data, and no Review schema pulling in the Google review ratings.
Without schema, Google cannot display star ratings in search results or feature DVA in rich result formats. Competitors with structured data appear more prominently and with more visual trust signals (stars, address, hours) directly in the search results page — before a patient even clicks.
Add Physician schema (Dr. Ajibade's name, credentials, specialty), MedicalClinic schema (address, phone, hours, geo coordinates), and Review schema. This is a one-time technical implementation with lasting search visibility benefits.
4 more issues are quietly costing you patients
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