Website Health Score
Strong social proof and media presence, but the website leaves patients without the clinical detail and pricing transparency they need to book.
What you're already doing right
Where you're losing patients
Each item below is a place where an interested patient hesitates, gets confused, or leaves for a competitor.
No pricing or cost guidance — patients can't budget before calling
high leakThe website lists services but provides no pricing information, cost ranges, financing options, or 'starting from' figures for any treatment. No mention of payment plans or CareCredit.
Aesthetics patients — especially for higher-cost treatments like thread lifts, hormone therapy, or laser packages — frequently search for price ranges before committing to a consultation. Without any cost signal, price-conscious patients may assume this clinic is out of their budget and choose a competitor who publishes starting prices.
Add a pricing page or cost-per-treatment callouts with 'starting from' ranges for the most popular services (Botox per unit, filler per syringe, laser packages). Offer a financing option (CareCredit, Affirm) and display it prominently.
No FAQ section — patients' pre-booking questions go unanswered
high leakDespite offering a wide range of treatments including hormone replacement therapy, O-Shot, and IV infusions — all of which generate significant patient questions — the website has no FAQ page or inline Q&A sections.
Patients considering hormone therapy or sexual wellness treatments have privacy concerns and detailed clinical questions. If these aren't answered on the website, patients either don't book or call to ask — adding friction and staff time. A FAQ section pre-qualifies patients and speeds up the consultation.
Build a FAQ section for each treatment category answering: Is it painful? How long do results last? How many sessions do I need? What are the side effects? Who is a candidate? Am I a candidate if I'm on medication X?
No before-and-after gallery organized by treatment
high leakBefore-and-after results are shared on Instagram but not organized into a dedicated gallery on the website where patients can filter by treatment type (Botox, fillers, thread lifts, laser).
Instagram is a discovery channel; the website is where patients make their decision. A patient considering thread lifts wants to see 10 thread lift before-and-afters in one place, not scroll through an Instagram feed. Without an on-site gallery, the site loses the conversion advantage that strong clinical results could provide.
Build a before-and-after gallery on the website, organized by treatment, with patient consent. Cross-link from treatment description pages.
Staff beyond Dr. Galán is invisible
medium leakThe website centers entirely on Dr. Galán. There is no information about other practitioners, nurses, or aestheticians who may see patients — no names, photos, or credentials.
Patients who book a consultation expecting Dr. Galán and are treated by a different provider feel blindsided. Transparency about the full team builds trust and manages expectations. It also allows the practice to market team availability when Dr. Galán is booked.
Add a Team page with photos, credentials, and a brief bio for every licensed provider in the practice. Note which treatments each provider performs.
Google reviews not integrated into the website experience
medium leakDespite a strong social media presence and online reputation, the website does not display a Google review rating widget, star count, or recent review excerpts.
Patients landing on the website from a social media ad or TV segment may not think to search for Google reviews separately. Displaying '4.9 stars from 200+ reviews' directly on the homepage would immediately validate the decision to book for patients who are already warm.
Embed a Google review widget on the homepage showing the star rating and recent review snippets. Add a direct link to the Google Business Profile to encourage new reviews.
3 more issues are quietly costing you patients
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