Website Health Score
The website is broken in multiple places, redirects through an insecure domain, and provides almost none of the information a cosmetic surgery patient needs to feel confident booking — this site is losing patients at every step of the journey.
What you're already doing right
Where you're losing patients
Each item below is a place where an interested patient hesitates, gets confused, or leaves for a competitor.
The procedure pages return 404 errors — patients who click them hit a dead end
high leakLinks to cosmetic surgery and face surgery procedure pages (e.g. /cosmetic_surgeries/, /face_surgeries/) return 404 'Nothing Found' errors. Patients following these navigation links see a blank page and leave.
A patient who specifically came to learn about a procedure and gets a broken page will not try again — they will close the tab and find a competitor whose site works. This is direct, immediate lead loss.
Audit every internal link on the site. Either restore the missing pages or remove the broken navigation links immediately. Then build proper procedure pages for the top 3–5 services offered.
The branded domain redirects to a non-HTTPS site — every visitor sees a security warning
high leakmichelbormeysurgeon.com (the original domain) redirects via 301 to http://drbormeygarcia.com — an HTTP (unencrypted) website. Modern browsers display a 'Not Secure' warning on all HTTP sites.
A 'Not Secure' warning on a medical website immediately triggers concern about the legitimacy and professionalism of the clinic. Many patients, especially those on mobile, will exit immediately rather than risk their information. This also harms Google search rankings.
Install an SSL/HTTPS certificate on drbormeygarcia.com (typically free via Let's Encrypt or included with hosting), then update all redirects to point to https://drbormeygarcia.com/.
No US board certification displayed — patients cannot verify the surgeon's qualifications
high leakThe website describes Dr. Bormey as a 'General Practitioner, General and Cosmetic Surgeon' trained in Cuba. No US board certification (American Board of Plastic Surgery, American Board of Cosmetic Surgery, or similar) is mentioned or displayed. The site does not address whether he is licensed by the Florida Department of Health.
Patients considering cosmetic surgery in Florida routinely search for board certification. Without it visible on the site, a patient who Googles 'is Dr. Bormey board certified' and finds nothing will default to a competitor who can answer that question immediately.
Prominently display the physician's active Florida medical license number, any board certifications held, and a link to the Florida Department of Health license verification. If no US cosmetic board certification is held, focus on the Cuban surgical training, years in practice, and patient outcomes.
The clinic is open only two days a week — and that's not clearly communicated
high leakHours are Tuesday and Thursday 8:30am–4:30pm only. This information is buried in the contact section and not featured on the homepage. Patients calling on Monday, Wednesday, Friday, Saturday, or Sunday will reach nobody and may assume the practice has closed.
A patient who calls and gets no answer on a day the clinic is closed will often not try again — they move to a clinic with broader availability. The two-day schedule also limits the number of consultations and procedures physically possible per week.
Display hours prominently on the homepage and contact page. Add an auto-response to phone calls outside business hours directing patients to book online or expect a callback on the next open day.
No before/after photos for any cosmetic procedure
high leakThe website has no before/after gallery. Social media links are present but the website itself offers no visual evidence of surgical or cosmetic results.
Before/after photos are the primary trust signal for cosmetic procedures. Patients who cannot see results on the website will not book a consultation — they need visual proof that the surgeon's style matches their aesthetic goals.
Build a before/after gallery with signed patient consent, organized by procedure, with at least 4–6 cases. Link from social media to the gallery to convert social followers into consultation requests.
Payment plans page is in the nav but provides no information
medium leakA 'Payment Plans' link appears in the main navigation, but the page provides no details about financing partners, terms, minimum procedure values, or how to apply.
A patient who clicks 'Payment Plans' hoping to understand affordability and finds nothing will lose confidence in the clinic's organization and leave without converting.
Either populate the Payment Plans page with actual financing options (e.g. CareCredit, specific monthly payment examples) or remove the link until content is ready.
4 more issues are quietly costing you patients
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