Website Health Score
A provider directory page that requires JavaScript to load — meaning patients on many devices see nothing at all.
What you're already doing right
Where you're losing patients
Each item below is a place where an interested patient hesitates, gets confused, or leaves for a competitor.
The profile page fails to load on many devices and browsers
high leakThe Steward provider portal is built on Salesforce Experience Cloud and renders entirely through JavaScript. The page returns blank content to browsers without full JavaScript execution — including accessibility tools, search engine crawlers, and many mobile configurations.
Patients who click this link from Google or a referral source see an empty page. Those who cannot navigate the blank page leave immediately and look elsewhere. The page is also invisible to Google's indexing crawler in many cases, reducing organic discoverability.
The physician should maintain an independent profile on a personal or practice website that does not depend on hospital system infrastructure. At minimum, claim and fully build out a Google Business Profile that functions independently of the Steward portal.
No independent clinic website — this physician's entire digital presence depends on the hospital system
high leakThis physician's primary web presence appears to be a profile within the Steward hospital system directory. There is no independent practice website, personal professional page, or standalone digital identity visible.
If the physician leaves the Steward system, changes affiliation, or if Steward discontinues this portal (as it has been under financial pressure including bankruptcy proceedings in 2024), the physician loses all digital presence overnight. Patients also cannot find the physician outside of the Steward ecosystem.
Build a personal practice website or join an established physician website platform. At minimum, create profiles on Healthgrades, Doximity, and Vitals with complete information so the physician is findable outside the hospital system.
No patient reviews or satisfaction data visible
high leakThe Steward provider portal does not display Google reviews, patient satisfaction scores, or any external review data for this physician.
Patients choosing a physician — especially for elective or non-emergency care — compare reviews across candidates. A blank review profile next to a competitor with 50 five-star reviews reliably loses the comparison.
Actively build a Google Business Profile or Healthgrades profile with verified reviews. Implement a post-visit review request workflow for every patient encounter.
Physician credentials and specialty are not surfaced in search results
medium leakBecause the Steward portal page renders blank to crawlers, the physician's board certifications, training, and specialty do not appear in Google search results from this source.
A patient searching the physician's name to vet them before an appointment finds fragments from the hospital directory but no authoritative, physician-controlled profile explaining qualifications.
Complete a Doximity profile (which Google indexes reliably), ensure Healthgrades profile is claimed and updated, and add a LinkedIn profile with medical credentials.
No way for patients to book directly without navigating the Steward portal
medium leakPatients wishing to book must navigate the Steward portal's appointment system — itself JavaScript-dependent — rather than using a simple, direct booking link or phone number.
Every layer of friction between a patient and an appointment costs bookings. A patient who encounters a blank page or confusing portal interface will call the hospital switchboard, wait on hold, and potentially give up or ask for a different physician.
Ensure a direct scheduling phone number and, if possible, an independent booking link (Zocdoc, direct calendar link) is accessible from every directory profile the physician maintains.
3 more issues are quietly costing you patients
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