Website Health Score
A well-meaning site with real credentials and a good procedure range — but patients can't research, compare, or trust what they find.
What you're already doing right
Where you're losing patients
Each item below is a place where an interested patient hesitates, gets confused, or leaves for a competitor.
Every procedure is a dead end — patients can't research what they're about to have done
high leakAll 20+ surgical procedures are listed on a single page with a brief description and a before/after photo — but no individual procedure page exists for any of them. There is no information about recovery time, risks, pain level, anesthesia, who is a good candidate, or what results look like at 6 months. The non-surgical and hair implant pages follow the same pattern.
A patient considering rhinoplasty or liposculpture will spend weeks researching. If your site can't answer their questions, a competitor's site will — and that's where they'll book. Procedure pages are the highest-converting pages on any surgical website, and Sublime has none.
Create individual procedure pages for the top 6–8 procedures. Each page needs: who it's for, what happens during surgery, recovery timeline, risks, realistic results, and a booking CTA. This is the single highest-impact change the site can make.
No pricing anywhere — not even a starting range — forces patients to look elsewhere
high leakThe website shows zero pricing information for any procedure — not a starting price, not a range, not a 'request a quote' estimate. The payment plans page is referenced in navigation but no pricing context exists anywhere. Patients arrive, can't gauge affordability, and leave.
Pricing anxiety kills bookings before the consultation call ever happens. When a patient can't self-qualify (is this in my budget?) they don't call — they move to a site that gives them at least a starting figure. Competitors showing '$3,000 starting for breast augmentation' convert more inquiries because patients feel informed before reaching out.
Add a 'Starting from $X' price anchor to each major procedure listing. Link prominently to financing options. A 'get a personalized quote' form with a 24-hour response promise converts better than blank silence.
The About Us page has no surgeon credentials — it's the one place patients go to trust you
high leakThe About Us page contains mission and values statements but no surgeon bios, credentials, board certifications, or training details. Dr. Soto's ASPS membership and Colombian Society of Plastic Surgery credentials appear on the homepage, but the page a patient clicks specifically to evaluate the doctors is empty of this information.
For an elective surgery decision, the surgeon's credentials are the most important trust factor. Patients who click 'About Us' are looking to be convinced — an empty credentials page means they aren't, and they leave. This is especially critical for a clinic with international operations, where patients already carry skepticism.
Build a proper team page with individual surgeon profiles: photo, educational background, board certifications, society memberships, years of experience, and at least one patient quote. Link from every procedure page to the surgeon who performs it.
No patient reviews or testimonials on the site — social proof is completely absent
high leakThe homepage shows three named patient quotes, but no star ratings, no review counts, no live feed from Google or Yelp, and no video testimonials appear anywhere. The Miami page has no reviews at all. Yelp shows only 33 photos — suggesting the online review volume is very low.
Before-and-after photos show what results look like; reviews show whether the experience is trustworthy. Patients want both. Without reviews, a prospective patient has no way to validate that the good-looking results were actually achieved at this clinic without complications. The competition in Miami is fierce — clinics with 200+ Google reviews dominate first-contact trust.
Add a Google Reviews widget to the homepage and procedure pages. Actively request reviews from satisfied patients via post-op follow-up text/email. Set a goal: 50 Google reviews in 90 days.
Miami patients don't know what they get locally — the site treats both locations identically
medium leakThe Miami and Cartagena locations have separate pages but identical content structure. There is no explanation of which procedures are performed in Miami vs. Colombia, whether prices differ, what the Miami facility looks like, or whether local patients can get the same surgeon as Colombia patients. Patients considering local Miami surgery have unanswered operational questions.
Miami patients searching 'plastic surgery Hialeah' or 'liposuction Miami' will find the site but leave confused about whether Sublime is actually a full-service Miami clinic or primarily a Colombia-based operation with a local office. This ambiguity drives local patients to clearly Miami-centric competitors.
Create a dedicated Miami experience page: which surgeons see patients here, which procedures are performed locally, photos of the Miami facility, and a Miami-specific consultation booking flow. Make it clear the full surgical experience is available locally.
The main CTA — 'Make an Inquiry' — is too passive to drive consultation bookings
medium leakEvery page's primary call-to-action is 'Make an Inquiry' — a form with five fields. There is no 'Book a Free Consultation' button, no phone number in the hero section, no WhatsApp chat button, and no live chat. The contact form is the only conversion path on the site.
'Make an Inquiry' signals a long wait and an uncertain response. High-intent patients — especially those ready to book — want immediate validation that a clinic wants their business. A visible phone number, a WhatsApp button, or a 'Book your free consultation today' CTA with a promise of same-day response converts significantly better.
Rename all CTAs to 'Book Your Free Consultation.' Add a sticky WhatsApp button (ideal for this Latin American patient demographic). Display the phone number prominently in the hero and above the fold on every page.
4 more issues are quietly costing you patients
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